Portfolio

OSM Thome (Shipping)

This is a third-party ship management company, among the top-10 in the world. Its initial website was osm.no, ranking 4th in the world, and it was loading heavily. This company was initially called OSM. It merged with Thome, and we created a light website under a new domain osmthome.com. After launching it was understandably lower than the 4th position, but after 8 months (December 2023) it reached number 1 in organic non-branded traffic.

OSERV Catering (Marine Catering)

A brand new website on an older domain, today it is around 5 years old, when I stopped working on it, it was ranking number 1 in the world. OSERV Catering belongs to the marine catering industry.

Axia Maritime (Marine Procurement)

This is a marine procurement company, its has a new domain axiamaritime.com, it was ranking number 2 in the world when I left the company. The choice of the brand name was not mine, as I would choose "Axia Marine" instead; the reason lies behind the fact that people search using the phrase "marine procurement" and not "maritime" that much.

Technical SEO

Cyprus Travels (My 1st website)

During November 2025, I independently focused on improving the Technical SEO performance of my personal website. Although Technical SEO is often handled by developers, I completed advanced optimization tasks beyond the basic improvements I had previously implemented.

The first image shows the website’s Core Web Vitals (28-day average), which indicated failing mobile performance at the end of November. Updated and accurate results will be visible at the end of December 2025.

The second image shows the improved performance after my Technical SEO work. Key tasks included JS, CSS, and HTML optimization using LiteSpeed Cache and Code Snippets, manual editing through the Theme File Editor, and additional adjustments aimed at improving loading speed, responsiveness, and overall user experience.

XTrend (Forex)

I worked as the Head of Marketing in Cyprus for the Forex startup XTrend, now known as XTrend Speed, I led our entirely Chinese marketing team's entry into the European market. Among my responsibilities, I managed a Google Ads account configured in Chinese currency to deliver app acquisition campaigns across multiple European markets, excluding certain countries such as Spain, France, and Poland due to regulatory constraints. It is important to note that in-app conversion tracking - specifically for deposits - was not fully functional during this period, as the China-based IT team was unable to implement reliable event tracking until April of that year. As a result, reported performance did not accurately reflect downstream user actions.

Property Gallery Developers (Real Estate)

As the Marketing Manager at Property Gallery Developers, a key part of my responsibilities involved directing the firm's Facebook content strategy and paid promotion efforts. The primary objective of these campaigns was to drive interest and investment in the company's real estate portfolio, specifically targeting high-net-worth individuals aiming to qualify for the Cypriot Citizenship by Investment (CBI) program. This required positioning properties suitable for the program’s threshold, which historically involved a real estate investment of at least €2 million. While compiling a comprehensive portfolio, I have retained examples of strategic content and promotional posts dating back to 2016, which reflect the historical positioning of these investment-migration opportunities.

OSM Thome (Shipping)

As a Marketing Specialist at former OSM and then OSM Thome for nearly three years, I was responsible for executing the firm's multi-channel social media strategy across LinkedIn, Facebook, Instagram, X (Twitter), and YouTube. My core focus was on generating and promoting content designed to engage three crucial, distinct audiences: strengthening loyalty and retention among our seafarers, positioning the firm to attract competitor talent, and building strong relationships with industry stakeholders - bring leads. Though I did not maintain a formal portfolio during my tenure, I compile a retroactive showcase of my work, including top-performing organic content and strategic posts added in November 2025, of the year 2023.

Freelance (Digital Marketing)

This is a screenshot of one Canva creative for a Facebook campaign targeting English speakers in Nicosia and Larnaca which I created in October 2025, aiming to promote freelance SEO services I provide alongside with some former colleagues.